Cookie policy

Last updated: 7 November 2026

This is a translation. If the Danish and English versions differ, the Danish version applies.

1. What cookies are

Cookies are small text files stored on your device. Under the Danish cookie order, we may only set cookies that aren’t necessary if you have given consent first.

2. Cookies on the site

NameProviderPurposeCategoryDuration
bp_consentBackPack (first party)Remembers your cookie choiceNecessary12 months
_gaGoogle AnalyticsDistinguishes visitors for statisticsStatistics2 years
_ga_<ID>Google AnalyticsRemembers the session for statisticsStatistics2 years

3. Google Analytics

Google Analytics only loads if you click “Accept statistics”. Before that, no data is sent to Google Analytics. We use it to see which pages are used, and we have turned advertising features off.

The provider is Google Ireland Ltd. / Google LLC. Data may be transferred to the USA on the basis of the EU-US Data Privacy Framework. Data is kept for 2 months in Google Analytics. Read Google’s privacy policy.

The legal basis is your consent, GDPR Art. 6(1)(a).

4. Change or withdraw your consent

You can change your choice at any time. When you withdraw consent, we delete Google Analytics cookies and stop measuring.

We ask again after 12 months, or if this policy changes significantly.

5. Contact

Questions can be sent to kontakt@backpack-app.dk. See also our privacy policy.

Let’s show you BackPack

You’ll be talking to Kristian. We reply within 1-2 working days.